sell your property

Professional Multiple Listing Service Marketing

Utilize Canada's #1 marketplace for real estate listings, and the local MLS®.

Reach the most qualified and serious buyers.

free market analysis

Custom Marketing

Targeted marketing strategy to highlight your property and its key differentiators on all mediums: print, video, web, social media, telephone.

Measure and track the response and effectiveness of each campaign. A non-cookie cutter approach to marketing.

Professional Media

First impressions matter. Professional photography increases perceived value.

3D Tour with best-in-class Matterport equiptment in 4K quality. Capturing every corner of your property in it's best light.

Social media video reels and drone video may be used if deemed appropriate.

Concierge Service

We are here to help you at every step of the process. Experienced brokers who have gone through the process before.

No stone left unturned. We earn your trust, which in turn gives you confidence and clarity. Reduce your time involvement and stress with a fiduciary working in your corner.

“At the end of the day, I want my clients to win and I don’t care who gets the credit.”

Dustin Miller  —  Managing Broker
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Seller Guidebook 2024

Customized guidebook for property owners looking to prepare their property for sale.

Comprehensive market analysis and detailed marketing plan and timeline. A clear and detailed plan of how 8X will perform its proven sales method to sell your home.

Market Overview

Median and average sale prices for your municipality and property type.

Macroeconmic analysis specific to Victoria's real estate market.

Specific to your home

Your home is unique. We take into account the attributes of your specific property.

Valuation guidance is based on one of three real estate valuation methodoglies.

Mobile Responsive

A successful marketing plan relies on being seen and accessible on all devices. Mobile search is a dominant force in Buyer's real estate hunt.

3D Tour

Virtual tours and open house help Buyer's make purchase decisions. Enable out of town Buyer's to experience your property virtually.

Click to Book

Buyer's can easily request an in-person viewing directly on the web. Our brokers quickly confirm and arrange access. No more waiting on hold or call backs.

Detailed Information

We submit hundreds of datapoints on your property. Reach Buyer's with highly specific needs and wants by displaying all the information relevant to a purchase decision.

“Dustin has a real enthusiasm for the properties he works on. He has a meticulous attention to detail and provides prompt and well-informed answers to questions. He follows through on what he says and most importantly, he gets the deal done.”
Ian Gledhill — Victoria, BC
“Without exaggeration, Dustin is by far the best realtor I have worked with. He's very smart, very efficient and very responsive. He has all the information you might need at his fingertips. He's tech savvy and makes everything easy.”
Shyam Joseph — Vancouver, BC
“Integrity, balanced opinion. Never pushy, always easy going.”
Maruice Genereux — Victoria, BC
“Dustin was so easy to connect with from the first time we met him. What an absolute pleasure to be around and a joy to work with. He is tactful, knowledgeable, friendly and upfront; we had no hesitation in trusting him to sell our downtown Victoria condo, and he got us great results.
He was always happy to answer our questions and responded quickly every time. We have two small kids (1 and 3) and my husband and I both work full time… we’re time-poor and life is hectic, so we feel incredibly lucky to have met Dustin – he really took care of everything for us and we wouldn’t hesitate to engage his services and expertise in the future.”
Alison Strumberger — Victoria, BC

Selling Strategy

For most residential properties we propose the List & Sell approach for the sale of the property which would advertise a fixed asking price.

It sends the message that the property is deliverable, even though final terms and conditions of a purchase are yet to be agreed upon. This approach will tend to produce multiple offers whereby 8X can leverage the sale price upwards with the highest probability buyer.
the 4p's of the marketing mix

Marketing Mix



Being clear about what we are selling and why someone will want to buy it.

Knowing the neighbourhood, turnover rates, inventory levels, absorption rates and true days on market are all components of product expertise.



Whom are you trying to attract? What message do you want to convey?

What is the story of the house? Every property has a story. Placing the offering at the right time, to the right buyer, via the right medium.



Our 12 week marketing plan follows a process that promotes the property to targeted buyer segments.

Regional and national promotional activities through print, digital, and relationship mediums.



Pricing for optimum marketability based on one of the 3 real estate valuation techniques; the sales comparison approach, income capitalization approach, or the cost approach.

Sales Volume
Price Sold/List Ratio
Investor Database
*Based on Dustin Miller personal career stats 2013 - 2024, both residential and commercial.
Who We Are

Meet the Team

The team at your service.

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Dustin Miller

Managing Broker

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Buyers Agent

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Listing Agent

Let's Get in Touch
Contact Us

Get in Touch

Please feel free to contact us at any time for further information about content on this site, or to discuss any matters pertaining to residential or commercial real estate.

8X specializes in the acquisition and disposition of real estate assets including single family homes, strata condominiums, retail, office and apartment properties, as well as land with development potential.

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